Goal

Customers expect to have all audio entertainment at their fingertips in one place. And creators are multi-hyphenates, with musical artists also penning their own memoirs as well as hosting podcasts. And Amazon already has leading destinations for music, podcast and audiobook enjoyment through Amazon Music and Audible.

Through a unified entertainment experience, we can provide consumers with more intelligent recommendations, powered by a larger content catalog and wider set of consumer behaviors. We can cast a wider footprint across devices, to meet customers wherever they are in their daily routines. We can establish seamless bridges, consistent IA and UI, and shared language across the customer journey to lower the barrier to entry and learning curves as consumers of one medium lean into another.