The new Luna

OVERVIEW

Amazon Luna is the premier cloud gaming destination for Prime customers, a benefit targeted at casual gamers that offers a wide variety of titles that can be played with minimal friction at no extra cost. The new focal point is Game Night, an experience focusing on family-friendly multiplayer games that can be played together on the couch with the phone as an enhanced controller. Along with badges, challenges, and rewards, Game Night brings fun cooperative games alongside familiar single player and online multi-player titles for an unmatched gaming experience included with Prime.

YEAR

2025

TEAM

Luna and Prime Gaming: product managers, design manager, 2 UXDs

Amazon Music: Principal Product Designer (hi!), design manager, 3 UXDs

About the project

The new Amazon Luna simplifies the gaming experience for Prime customers into one elevated destination for gameplay. Luna combines innovative social party games with blockbusters to make every night the perfect game night to share with family and friends. There’s no special hardware required — just launch Luna on Fire TV, a smart TV, or tablet, and you’re playing in seconds.

And included in Luna is something totally new called GameNight, a collection of social party games to play with family and friends just like when you host game night at your house.

GameNight reimagines what it means to play games in the living room. Not only do you not need a console or gaming PC — you don’t even need a game controller. With all GameNight games, your smartphone is your controller for experiences centered around the living-room TV. In seconds, anyone in the room can join the fun simply by scanning a QR code. All GameNight games are designed to be played together with family and friends for maximum laughter and connection.

Smooth Scroll
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The new Luna

OVERVIEW

Amazon Luna is the premier cloud gaming destination for Prime customers, a benefit targeted at casual gamers that offers a wide variety of titles that can be played with minimal friction at no extra cost. The new focal point is Game Night, an experience focusing on family-friendly multiplayer games that can be played together on the couch with the phone as an enhanced controller. Along with badges, challenges, and rewards, Game Night brings fun cooperative games alongside familiar single player and online multi-player titles for an unmatched gaming experience included with Prime.

YEAR

2025

TEAM

Luna and Prime Gaming: product managers, design manager, 2 UXDs

Amazon Music: Principal Product Designer (hi!), design manager, 3 UXDs

About the project

The new Amazon Luna simplifies the gaming experience for Prime customers into one elevated destination for gameplay. Luna combines innovative social party games with blockbusters to make every night the perfect game night to share with family and friends. There’s no special hardware required — just launch Luna on Fire TV, a smart TV, or tablet, and you’re playing in seconds.

And included in Luna is something totally new called GameNight, a collection of social party games to play with family and friends just like when you host game night at your house.

GameNight reimagines what it means to play games in the living room. Not only do you not need a console or gaming PC — you don’t even need a game controller. With all GameNight games, your smartphone is your controller for experiences centered around the living-room TV. In seconds, anyone in the room can join the fun simply by scanning a QR code. All GameNight games are designed to be played together with family and friends for maximum laughter and connection.

Smooth Scroll
This will hide itself!

The new Luna

OVERVIEW

Amazon Luna is the premier cloud gaming destination for Prime customers, a benefit targeted at casual gamers that offers a wide variety of titles that can be played with minimal friction at no extra cost. The new focal point is Game Night, an experience focusing on family-friendly multiplayer games that can be played together on the couch with the phone as an enhanced controller. Along with badges, challenges, and rewards, Game Night brings fun cooperative games alongside familiar single player and online multi-player titles for an unmatched gaming experience included with Prime.

YEAR

2025

TEAM

Luna and Prime Gaming: product managers, design manager, 2 UXDs

Amazon Music: Principal Product Designer (hi!), design manager, 3 UXDs

About the project

The new Amazon Luna simplifies the gaming experience for Prime customers into one elevated destination for gameplay. Luna combines innovative social party games with blockbusters to make every night the perfect game night to share with family and friends. There’s no special hardware required — just launch Luna on Fire TV, a smart TV, or tablet, and you’re playing in seconds.

And included in Luna is something totally new called GameNight, a collection of social party games to play with family and friends just like when you host game night at your house.

GameNight reimagines what it means to play games in the living room. Not only do you not need a console or gaming PC — you don’t even need a game controller. With all GameNight games, your smartphone is your controller for experiences centered around the living-room TV. In seconds, anyone in the room can join the fun simply by scanning a QR code. All GameNight games are designed to be played together with family and friends for maximum laughter and connection.

Smooth Scroll
This will hide itself!